About HVAC Playbook
HVACPlaybook.com exists to give HVAC professionals the real answers no one else is writing down. Whether you’re just starting out or trying to grow your business, this site is here to make the path clearer, faster, and less expensive than learning everything the hard way.
I built this because I was tired of vague YouTube tutorials, generic trade forums, and one-size-fits-all advice from people who’ve never turned a wrench or closed a deal on a system install. And honestly, the number of marketing agencies trying to scam HVAC business owners is pathetic. Everything they promise, you can do yourself with better results and lower cost if you have the right playbook. That’s what this site gives you. Getting you there for free is the goal.
Who This Site Is For
HVAC techs who want to get better, faster
Apprentices and new hires trying to understand the trade
Business owners looking for more leads, less chaos, and better margins
Anyone tired of searching five different sites to answer one question
This is your shortcut to doing the job right, building the business smart, and understanding how the whole thing works from install to invoice.
Who Am I?
My name is Jacob and I’ve spent over 19 years in HVAC working every role: tech, installer, sales, service manager, general manager, and eventually full-time marketing director for one of the largest HVAC companies in the nation.
Today, I handle everything from SEO and Google Ads to TV scripts, web development, and seasonal campaign strategy. I’ve worked both sides of the business, from the crawlspace to the boardroom. This site is my way of giving the next generation the playbook I wish someone had given me.
What You'll Find Here
Step-by-step licensing guides for every U.S. state
HVAC business startup instructions that don’t skip the hard parts
Real marketing strategies that generate actual leads
Tool guides, buying advice, and content built from hands-on experience
No recycled content, AI generated slop, or bad advice
This is not a content farm or a lead gen trap. It’s a field manual built by someone who’s done the work.
Why the Site Looks Like This
HVACPlaybook.com is designed to be fast, clear, and distraction-free (like the advice I give). No popups, no animations, no corporate polish. The brutalist design isn’t a mistake. It’s a deliberate rejection of bloated, over-designed sites that are all style and no substance.
You’re here for answers. That’s what this site delivers.
HVACPlaybook.com is still growing! More guides, resources, and walkthroughs are being added every week. If you’ve got a topic you want covered, or a question that never seems to get a straight answer, send me an email.
This site was built for you. Use it.
